Changes 2004: Loyalty is the bridge to longterm success
A bridge made of nine multicoloured building blocks.
One brick supports the other. Together they give each other support,
collectively they form a strong bond # a long-lasting bond that is able to withstand a heavy burden. This simple analogy could not
better illustrate the effect of loyal relations # between companies on the one hand and customers, employees and shareholders on
the otherhand. Loyalty benefits everyone # loyalty ensures long-term success.
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